In a game of darts you know the target you want to aim for is the center. It’s no different with your music. You must discover what audience you are trying to attract and to whom your music will appeal. This is called your “target market audience.â€? To establish a target market audience you must consider age, economic levels, sociologic influences, and cultural diversities.   And don’t try to have too wide of a target market audience.  That may seem like the bigger the bulls eye the easier it will be to hit the center, but the truth is, that if your target is too large you’ll confuse everybody.

To make life easier for your target market audience, anything identifiable with your group in printed form should have your logo (symbol) on it. Fliers, T-shirts, hats, letterheads, business cards, tapes, coffee mugs, and CDs should bear your own trademark.  Corporations spend millions of dollars getting you to recognize their logos.  This is called ‘branding.’  Think about the NIKE logo and you’ll know what I mean.  They have branded so perfectly that now they can run commercials that never mention their product.  At the end of the spot their logo comes on and – BAM – you know it’s NIKE.  Your logo communicates to the public who you are as a professional and portrays the true identity of your business if done professionally.  If it is a clever and identifying mark then you’ll get a ton of mileage out of it.